Train to coach men through the work that actually changes them. A 10-module practical certification built for the man who wants to work with men — properly.
You've done the work on yourself. You know what it feels like to sit with something uncomfortable and come out the other side. You've probably been informally coaching the people around you for years — mates, colleagues, your partner.
"I want to do this properly."
Most coaching certifications train you to work with everyone. This one trains you to work with a specific man. The self-made man in his mid-30s. Doing well on paper. Falling apart underneath it. Nobody else occupies this space. That's the gap this certification trains you to fill.
Dismantling the beliefs and patterns quietly running every decision. The work that creates permanent change, not temporary relief.
Regulation, breathwork and somatic work that creates real lasting calm. The body-based approach that cognitive work alone cannot reach.
Making consciousness accessible for the man who is awakening but not yet at home in it. Spiritual without going woo.
Every module ends with a real practice session. You record yourself coaching, submit the transcript, and receive specific feedback. Week on week you get better. The final module is your live assessment — watched in real time by Dan.
The inner work doesn't start with your client — it starts with you. Your gaze. The lens you've built. Carl Rogers' unconditional positive regard in plain English.
ICF framework. The difference between coaching and therapy. Presence, deep listening, powerful questioning. Built around language that actually lands with men.
Why boundaries create the container where deep work becomes possible. The seven elements every agreement needs. You build your own as the assignment.
The five-part structure that underpins every session. Introduction. Expanding awareness. The scale. Insights. Close. Complete session script included.
Cognitive Behavioural Therapy as a coaching tool. The seven-column Thought Record. Finding evidence against a belief a man has held for twenty years.
Why it works specifically with men. The mechanism of externalisation. The full 10-step session script in male-specific language throughout.
The practice. The back-and-forth dialogue. How to move from needs to wants. How to know when it's done. How to close it properly.
Narrative therapy as a coaching tool. Giving the feeling a form, a purpose, a need. A complete 9-step session script.
Two chair work — two versions. Top Dog and Underdog. The Driver and the Man Who's Done. Three-page script covering both techniques.
The module that makes every other module work. Survival brain versus learning brain. Two breathwork techniques. Guided meditation. Visualisation. Every script included.
You book a session with Dan. You bring your own client. Dan joins the same Zoom call, camera off. You won't see him. He'll see everything. Run a full 35-minute session start to finish. When your client leaves, Dan comes on camera and gives you immediate, honest feedback on everything he saw.
Beta pricing is for the first 6 men only. When the first cohort closes, the full price is £5,000. Payment plans available — speak to Dan directly.
Payment plans available. Speak to Dan directly after applying.
Built entirely around the psychology of men who are doing well on paper and falling apart underneath it. Every script. Every framework. Every example. No one else occupies this space.
Every module ends with a real practice session. You don't learn coaching by reading about it. You learn it by doing it, getting feedback, and doing it again.
The final assessment isn't submitted online. Dan watches in real time. Camera off. He sees everything. Then he tells you exactly what he saw. That's accountability.
The AI Coaching Review Portal assesses your transcripts against the exact frameworks you've been trained in. No other certification does this. It's yours for life.
Dan got sectioned at 27. Cocaine every day. Two attempts on his life. 13 years of going into the places most men spend their whole lives avoiding.
He didn't study this work from the outside. He lived it from the inside. Every framework in this certification was built because it worked — on him first, then on the men he's worked with since.
By 40: fittest he's ever been, in a deep soulmate relationship, raising a son in Koh Samui, running a business built entirely around this work. The certification is the distillation of everything that got him there.
He distilled it. This is the result.
Whether he keeps doing what he's doing — helping people informally, knowing there's more in him, feeling like he's working without the right tools. Or whether he gets the system, the scripts, the frameworks, the live assessment, and the certification.